Alistair Horsburgh

Alistair is a Founder, Investor and Automotive Technology Specialist with a distinguished record of building and scaling SaaS businesses.

Formerly Group Chief Strategy Officer and CEO of CitNOW Group, Alistair has driven digital transformation for automotive retail, leading international expansion and overseeing multiple acquisitions across the sector. He brings over 40 years of sector experience, 25+ years' board-level leadership, and a proven ability to accelerate growth through innovation and operational excellence. He led Sales and guided Strategic Vision through periods of rapid scale, supporting over 20,000 car dealerships in 85 countries with multiple solutions and applications.

Alistair is passionate about advancing the North West tech ecosystem, leveraging his industry expertise, investor acumen, and sales growth mindset to support high-potential founders.

If you have ever bought a car or had one serviced at a Franchised Car Dealership and they shared a video with you through that process, chances are that is the product we scaled - CitNOW.

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